Do good things - and talk about it!
PR for Open Source Projects
Schedule

Presented by:

Dbe873a9d5e9ae61eb31dd6ad681fe6c

mfeilner

from suse.de

Markus Feilner is a seasoned Linux journalist, author, trainer, consultant and manager from Regensburg, Germany.

The former deputy-editor-in-chief at Linux-Magazin Germany has been working professionally with Linux since 1994 and running his own company almost as long. Currently he is managing a global team of documentation experts at SUSE, Europe's largest Linux distributor, the creator of Enterprise Linux. Markus loves traveling the world and is regularly giving keynotes, workshops, presentations and speeches at conferences in Europe and the USA.

Lessons learnt in 20 years of Open Source PR.

This hands-on session will tell, teach and train community contributors, developers, open source project leads, etc. how to deal with the press. Get an explanation of basic terms like "kitchen call", "elevator pitch", "nutgraphs", "leads", "venn diagrams", and see how to build a decent project description and a working project website.

Learn how to write effective news releases and how to talk to the press both in written and spoken word. See how to build a working "press team" and how to address the specific needs of the press. Examples of big corporations and working OSS websites will guide through working out your own examples.

Generating viral videos, your own text and how to use language properly are also parts of this workshop, as well as general presentation and communication techniques, like spotting the communication partner's interests and how to use different media to attract users, press and media people.

Date:
2018 April 28 - 05:00
Duration:
2 h
Room:
CC-201 TUT1
Conference:
LinuxFest Northwest 2018
Language:
Track:
Humans
Difficulty:
Easy

Happening at the same time:

  1. Introduction to Working with Vagrant
    2. Start Time:
    2018 April 28 05:00

    Room:
    CC-202 TUT2

  2. Do good things - and talk about it!
    3. Start Time:
    2018 April 28 05:00

    Room:
    CC-201 TUT1

  3. 10 in 10: Ten new things in Postgres 10
    4. Start Time:
    2018 April 28 05:30

    Room:
    HC-103 Postgres

  4. Programmers are Evil
    5. Start Time:
    2018 April 28 06:00

    Room:
    HC-108

  5. OpenSource: Love what you do everyday!
    6. Start Time:
    2018 April 28 06:00

    Room:
    G-103

  6. Successful 2FA is a matter of smooth workflows
    7. Start Time:
    2018 April 28 06:00

    Room:
    CC-200

  7. Orchestrating Multi-service Applications on Kubernetes
    8. Start Time:
    2018 April 28 06:00

    Room:
    CC-235

  8. GO generate all the things!
    9. Start Time:
    2018 April 28 06:00

    Room:
    CC-236

  9. Better Brewing through Data Science and Machine Learning
    10. Start Time:
    2018 April 28 06:00

    Room:
    CC-208

  10. The Ubuntu Home Server
    11. Start Time:
    2018 April 28 06:00

    Room:
    CC-115

  11. The business case for copyleft
    12. Start Time:
    2018 April 28 06:00

    Room:
    CC-114